concept | art direction | production

Part of the Hermit brand. This campaign was developed for Makro. The assignment was to give the original Dutch combination of “Hollandse Nieuwe” and “Korenwijn” a fresh twist.

To link to the origin of the combination we used the seal of Scheveningen as our inspiration. Normally the three herrings swim to the left. The Hermit twist makes the top herring stand out and swim to the right. 

Co-creation with Willy Mooren (owner Hermit concepts), photography by Christian Fielden (Fielden Fotografie).