naming | identity | branding | packaging

The fishermen are the brand. We have put them on a pedestal. Giving the personal touch to the brand. Their own quote and boat number are incorporated. Combined with beautiful photography and a distinctive dark blue makes this brand stand out. Usage of high gloss versus matte appearance gives it it’s high-end finish.

Created with a team of creatives during my time @BooM creatives, Photography by Christian Fielden (Fielden fotografie)